Even amongst the most elite performers, certain athletes stand out as a cut above the rest, able to outperform in clutch, game-deciding moments. These athletes prove that raw athletic ability doesn’t necessarily translate to a superior on-field experience—it’s the mental game that matters most.
Sports participation—from the recreational to the collegiate Division I level—is at an all-time high. While the caliber of their game may differ, athletes at every level have one thing in common: they want to excel. In The Champion’s Mind, sports psychologist Jim Afremow, PhD, LPC, now offers the same advice he uses with Olympians, Heisman Trophy winners, and professional athletes, including:
– Tips and techniques based on high-performance psychology research, such as how to get in a “zone,” thrive on a team, and stay humble
– How to progress within a sport and sustain excellence long-term
– Customizable pre-performance routines to hit full power when the gun goes off or the puck is dropped






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