The Challenge:
\nBuilt to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning.<\/p>\n
But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?<\/p>\n
The Study:
\nFor years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great?<\/p>\n
The Standards:
\nUsing tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world’s greatest companies, including Coca-Cola, Intel, General Electric, and Merck.<\/p>\n","protected":false},"excerpt":{"rendered":"
The Challenge:
\nBuilt to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning.<\/p>\n
But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?<\/p>\n
The Study:
\nFor years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great?<\/p>\n
The Standards:
\nUsing tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world’s greatest companies, including Coca-Cola, Intel, General Electric, and Merck.<\/p>\n","protected":false},"featured_media":913,"comment_status":"open","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"product_brand":[],"product_cat":[18,30,52,40,21,29,32,33],"product_tag":[],"class_list":["post-883","product","type-product","status-publish","has-post-thumbnail","product_cat-bestseller","product_cat-business-management","product_cat-entrepreneurship","product_cat-management","product_cat-new-arrival","product_cat-non-fiction","product_cat-personal-development-self-help","product_cat-personal-growth","desktop-align-left","tablet-align-left","mobile-align-left","first","instock","sale","shipping-taxable","purchasable","product-type-simple"],"_links":{"self":[{"href":"https:\/\/bookwindow.online\/index.php?rest_route=\/wp\/v2\/product\/883","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bookwindow.online\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/bookwindow.online\/index.php?rest_route=\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/bookwindow.online\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=883"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bookwindow.online\/index.php?rest_route=\/wp\/v2\/media\/913"}],"wp:attachment":[{"href":"https:\/\/bookwindow.online\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=883"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/bookwindow.online\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_brand&post=883"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/bookwindow.online\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=883"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/bookwindow.online\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}